Researching media and algorithmic bias
The AMP research unit has been set up to challenge normative assumptions in online media and the algorithms that control their distribution and presentation. Its cross-disciplinary team of media and machine learning specialist work with marginalised audiences to reflect their perspectives and create tools to combat bias.
AMP is a Manchester, UK, based research group comprising researchers at both Manchester Metropolitan University and University of Manchester. Through a collaboration between both machine learning experts and media theorists and practitioners it aims to develop new techniques in data collection, machine learning processes and application development that considers the both raced and gendered perspectives of technology. Through a focus on marginalised audiences it seeks to outline the distinct needs of people typically discounted by algorithms as statistical outliers.